Brainrot

Entry — July 29, 2006 a

I swear every day the world finds a new way to lower the bar.

Today I looked up while sitting at a red light and saw a billboard that just says:

"LAWYER MAXXING."

Lawyer. Maxxing.

Who sat in a marketing meeting and went, "You know what'll get people in car crashes to call us? Internet brainrot."

It feels like every company is trying to sound like they're fifteen years old and permanently online. You're a law office, not a Discord server.

And then there's the giant "1-800-HURT-NOW" button like it's some kind of boss fight objective.

Congratulations. You unlocked Personal Injury DLC.

The whole billboard has the energy of someone who learned one meme six months ago and refuses to let it die.

Maybe next week they'll put up another one.

"Insurance Claim Aura +1000."

Or:

"Crash? Skill Issue."

I miss when billboards just said "Call Bob. He fixes roofs."

Now everything has to be ironic, self-aware, and desperate for attention.

Anyway, congratulations to the advertising agency. I did notice your billboard.

I noticed it because I couldn't stop thinking about how unbelievably dumb it was.