Before you had identically hot people telling you what to do to be hot on the internet, you had to walk to the store and pick up a magazine or, if you were thorough, an actual book- so that slightly less identically hot people could tell you what to do.
Commercial beauty & hygiene (tomayto tomahto) guides seem to have been a thing since publishing went vogue, but I personally associate them the most with eras like the Gibson Girl age, the stringent 1950s, the 80s-90s, and in a different sense the magazine-heavy 2000s. We used to have actual purchasable print material that would tell you which of three pink lipglosses to wear to a New Year's Party. I miss that.
Sometime I'll find my giant old seventeen magazine beauty book from ca. 2011, which I think is kind of like the vestigial tail we dropped shortly after instagram & pinterest took over, but for now I've been haunting the internet archive and looking at some 80s & early 90s guides, and I loooove the hair...the styling...the photography. It's so Prim but so Loud. The downside: these books tend to be super white, unless you find one specifically catered to Black women or women of colour. A lot of the wordage in these books is...flawed. To say the least.
These pages on colour seasons (and apparently secondary colour seasons? I had no idea we ever had that nuance.) are from a book called Always in Style with Color Me Beautiful, written by Doris Pooser and published in 1985. Excuse my slightly sloppy screenshots.


Get a load of Joan. Like, she knows. I need that blouse so bad.


Holly has a sort of Jodie Foster thing I love.

I'm almost surprised there are only three L[au/o]ri[e]'s? Lori looks like a Fern Gully character and it's so glam.


Jeannie is another case of 'blouse I must have'. The pleats!!!
What's your take on colour seasons? I'm horny for taxonomy and archetypes so I think they're kitschy and fun, but I find taking them too seriously kind of depressing. I think I'd be an AUTUMN winter according to the styling here? I'm auburn-headed and pale. I do know for a fact that I look hot in deep purples and golds!
Here are the ladies' close-ups as individual images. Thank you for your glamour Patricia, Susan, Joan, Carol Ann, Sharon, Holly, Laurie, Valerie, Lori, Jeannie, Phyllis, and Jennifer!












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