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i’ve had my hair every possible color under the sun throughout my life, only ever using permanent dyes — my number 1 brands are ion and arctic fox. everybody’s hair will react differently to the same formulas so you kinda have to figure out what works best for you over time, but imo ion permanents are the best, they’ve lasted the longest for me. arctic fox has more colors consistently stocked in the stores near me so if you don’t like the ion colors they’re a good second choice |
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