Let me start with saying that even though I posed that title as a question, there's... an objective correct answer. Yes!
Up until Asha Sharma took over as CEO of Xbox, we had been on this downward spiral ever since the release of the Xbox One. Microsoft felt like the Xbox brand had to cover every single usage and the console had to be a jack of all trades, so it just ended up being master of none.
Now we've got advertising that calls back to Xbox's prime (I won't pretend to be nostalgic for this. There's a lot of focus on the original Xbox in the current branding and advertising's theming, and I definitely was not around in 2001.) and really just adds so much character in a world where it feels like every corporation is trying to have a race to the simplest logo, the simplest branding, the simplest everything. Nothing can instill any sort of feeling anymore, it's all got to be simple and easy to swallow.
Beyond just the branding though, everything we've been hearing about the successor to the Series X|S is promising. A gaming PC and Xbox console, all in one, keeping up disc support while Sony makes the controversial choice to drop it. For the first time in thirteen years, it's almost shaping up to seem like Xbox could be the better choice for the next generation.
All in all, I think the future has never looked brighter for deranged Xbox loyalists like myself. As someone who grew up with an Xbox 360 and got to witness that sort of downfall a bit after it began, it kinda broke my heart to see how this brand really hit its stride before I hopped on and slowly became a laughing stock after I got involved, but now... well, things look a lot better.
What do you guys think? Anybody who's never had an Xbox who might be considering it now? Or do any of you have alternative takes and think that Xbox doesn't quite have it yet? I'll hear anybody out!
Comments
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ShadowSlash
very happy so far- makes me wonder how long the previous CEO was sucking microsoft's dick for and if he enjoyed it or not. I remember hearing about how long the approval process takes and being absolutely stunned. cutting it down from 14 to 5 is a massive W
I'm loving how since Asha came in, everyone is retroactively going back n realizing "wow phil spencer was kinda shit" LMAO
by tango; ; Report
He really was. cause wdym elder scrolls 6 wasn't at the top of your priorities list???? WTF were you even doing beyond that point?
by ShadowSlash; ; Report
arlielion
I haven't really looked into the new XBOX Ceo, but i've heard so much good things about her and the direction she's taking everything in! I honestly do think XBOX will be better than Playstation in the times coming!
I can't say for certain yet myself but things look reeeeeallyyyy good for Xbox I think
by tango; ; Report