Google Alternatives (TYSM Cranky Old Witch)

For historical keepings, updated with new suggestions.

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Browsers

Firefox Based

LibreWolf - Privacy focused and pretty good.

Mulvad Browser - Intended to make traffic from every Mulvad Browser look the same (add-ons / extensions cannot be installed)

Zen - Seems to be very popular.

Waterfox - Pretty similar to Firefox but without all the Mozilla baggage.

Floorp - Another fairly popular Firefox alternative.

Chromium Based

Brave - Built in ad blocker and some good privacy features.

Ungoogled Chromium - What it sounds like.

Other

Vivaldi

Ladybird - In development, brand new browser and web rendering engine, keep an eye out for it.

Original note: "You might want to take a look at 'Privacy Tests', though I believe their tests are done with default settings and perhaps some of the browsers could score much better with some simple settings changes."

Search Engines

Brave Search

DuckDuckGo

Ecosia

Mojeek

Presearch

Qwant

Searx

SearxNG

Startpage

Marginalia 

Dogpile

Resulthunter

Email alternatives

Protonmail- free, has gmail forwarding available.

SMS Text App

Fossify- Free, basic, fairly solid, doesn't do well with group texts or video.

Keyboard App

Fossify - free but in beta.