scamalicious business alert (scene edition)

**dont be scared by the size of ur scrollbar! the majority of this blog is just photos :-)

changed the title from the original I posted on spacehey because my blog was a le epic fail and got shadowbanned from google search results for a hot minute in june when they first got traction.

im gonna make this more concise and voice my actual concerns about the site now that there's more info about it out there & people are actually receiving their packages. 

Note that I am very glad that they're moving away from AI art & are actually showing the entire process for their artworks now, even though the art style and quality of it are much different than to the original anime sheppyloveshop girl mascot. kudos to them for that. i'd rather human drawn things that don't look as polished rather than something AI generated that is traced over. it adds to the charm.

However, for those of u who are aware of their actions and dont want to read the WHOLE thing, sheppyloveshop is still continuing to falsely advertise themselves as a non-fast fashion, small, "made-to-order" business, when in reality, theyre a dropship and white labelling/print-on-demand scam. Many of their items are not worth the price that they sell them for, and many of them are legit re-listings of items on Temu and other fast fashion suppliers.

Sheppyloveshop claims to be: 

an independent, art-driven brand based in Philadelphia and California...our team comes from backgrounds in fashion and fine art, blending both worlds into bold, expressive designs. We are graphic artists who enjoy turning ideas into playful, statement pieces that feel personal and unexpected...everything we create is developed by our U.S. design team, with a focus on strong visual identity, creativity, and individuality.

Also, a reply to a comment on TikTok:

I voiced some criticism in my original blog on spacehey concerning their AI usage. The majority of their AI use (in terms of images) has now stopped & they're opting to instead just make collages of their clothing items. (Their product descriptions are still definitely AI generated though, but imo its not as egregious as generating AI models to model their clothes)

However, I still have some questions/concerns regarding how transparent they are in their business practises & sourcing of their stuff. Not to mention their prices in comparison to how much their original counterparts cost...

product description on sheppyloveshop website:

the redirect leads u to an aliexpress page that doesn't have the EXACT skirt, but I found the same brand on a different wholesale site. 

Note how none of the skirts are exactly the same as the sheppyloveshop one but follow the same overall shape and design.

Okay... how about this skirt?

how did i know?

a small brand cannot design and ethically produce ALL these different types of items in the span of weeks.

I usually don't like to compare businesses and people, but in this case, I am going to.

There's many other scene and alt fashion associated instagram small businesses, but the one that I'll be comparing sheppyloveshop to is kitty couture.

https://kittycouture.co/

there's only 1 page of items, even though the shop has existed since 2025. if any reverse image searches are done on the items, you do not receive base items or random aliexpress, Temu, and alibaba listings. This store is a legit small business with limited stock. The photos are modelled by actual people and are not just photoshopped onto a white background in all their photos. There are closeups with REAL lighting on the pants, as well as photography of the embellishments on a non-white background surface to show the quality of the product. A lot of the items here ARE expensive, but not as expensive as those being sold by sheppyloveshop. A simple skirt costs around 40 bucks, and a jacket 65. Again. Expensive, but not nearing 100 dollars. (Also these are made of velour, which is a more expensive fabric than just a simple cotton fabric.)

Sheppyloveshop pretty much seemed to just appear out of nowhere this year (2026) and has many, many, MANY items. (Sheppyloveshop has existed since at least 2024…but I’ll get to that at the end).

on their official page, sheppyloveshop and the zippyartstudio account have stated that they are a team of 8 designers. A team of that size, especially for a small business, cannot come up with AND produce mockups for AND produce the actual items in the span of 2 weeks ethically. 

Designing takes a lot of time and trial and error. Dropping 10 new items every two weeks is just impossible given the circumstances of the business, or at least what they say their business is like. 

Not to mention, the website was so hastily put together, they didn’t even remove the legal jargon green text that they need to edit as a business for their own website!!!

*If the prior drop shipping & buying from factories and groups that supply fast fashion brands like Temu isn’t enough to convince you that Sheppyloveshop is fast fashion, maybe this will.

Fast fashion brands constantly push out new designs because their goal is to sell sell sell, grab onto every micro trend ever. And sheppyloveshop has done the same based on their wayback machine archives!

In 2024, they latched onto a very whimsical post-Covid “indie” kind of aesthetic, selling various home items and just cute & pastel things. BECAUSE THATS WHAT WAS TRENDING.

https://web.archive.org/web/20240323012034/https://sheppyloveshop.com/

Example of some placemats they sold 

They would send PR packages and ask people to advertise their brand on instagram. However, they went by a slightly different name…sheppylove_shop. And the art account zippyartstudio? They were called “artistsheppy” :-)

They can change their usernames all they want and delete their comments, but they can’t get rid of the promo done by others.

At the end of the day, I’m not mad about drop shipping, I’m not mad about white-labelling or reselling. What I am mad about is that they are not transparent about their business model and are essentially scamming a bunch of people who are eager to buy clothes that suit their unique fashion that aren’t barricaded behind a massive number on depop or a one in a million chance at goodwill.

They are not about making scene clothes accessible. They are about making as much money as they can. Once it’s not profitable, they dip, just like they did with their prior shop, and wait until people forget about them.

Do not support this business, they are a scam. Please spread the word onto any other platform you can. Too many of my mutuals have been scammed, and legit NOBODY is talking about it and they just continue to become more and more popular.

If this gets shadowbanned too, idk man. Maybe I’ll make an insta account and post a callout myself on there. I don’t care if I get a cease and desist, I don’t care if I get cancelled. People deserve to know what they’re buying and that it's NOT worth it.