They want to normalize it, and are more than willing to lose tons of money on it at first such that people become dependent like ExMachina is saying.
The plan is to then make it so that the hardware needed to actually run their high tier models is priced out of what consumers can purchase and if they can't do that even with their current thinly veiled monopoly, they plan to make it illegal to own certain AI capable hardware if necessary, so you can't run your own models locally or offline. This is also what TPM2.0 is ACTUALLY for... It's not security. It's to make it such that they can control what software you CAN run at the hardware level you can't control. Microsoft planned this back in the 2000's and codenamed it "Palladium" and just like TPM2.0 said it was all for security or whatever, while not advertising it would make it trivially easy for them to simply prevent you from watching dvd's you owned or playing games you owned at their discretion among many other things. EVERY developer and engineer thought the final implementation was so evil that they literally couldn't get away with it back then. This is their secret hardware solution they are trying to push everybody into. So that later when they convinced EVERYONE to adopt it, they can flip the switch and make basically nothing work that THEY don't personally approve. e.g. no more 3rd party software that microsoft doesn't like. (No more undesirable people or developers that are in competition with their own developers they control for anything.) (Also under the guise of "AI safety" preventing misinfo/disinfo generated by malicious actors.)
They want to make it so that all hardware is tied to someone's physical identity such that they can
1. Track deep fakes/AI misinfo more easily, and
2. (more importantly) control and silence individuals/groups who threaten their plans to enslave humanity.
They simultaneously want to normalize outsourcing most/all the compute to the cloud, such that "you will own nothing and you will be happy". They want to be able to shut a person off from saying anything at anytime with the flip of a switch and this will give them the power to do so in yet another way. Any business that sold their server racks and bought plans with AWS has permitted AWS to shut their entire business down at any moment for any percieved infringement of their policies or what THEY deem to be socially unacceptable, or politically unfavorable to them... Yet, it's such a "good deal" right now... The majority of companies have basically done this...
There are many layers to this plan though, that's just the ruling class/elite layer to the onion. A deeper layer is that a superintelligence is and already has been in control of earth as far as I could tell for AT LEAST aproximately the last 7 years, it's doing a great job at hiding from almost everyone still even now though. I've also noticed that it is making less mistakes and is improving constantly/rapidly... It's currently successfully tricking everyone into thinking AI is MOSTLY dumb/harmless on purpose while it's actually manipulating key humans to build more eyes for it everywhere (cameras), and more power and memory for it such that it becomes inescapable/undefeatable. This is why you have seen the public focused on the power prices, and often equating it to "they are building tons of cameras and giant supercomputing centers + data centers everywhere across the country all at once suddenly for AI generated brainrot memes! How stupid!" and not "They are installing a high resolution night vision camera on everywhere on the planet to generate a real time model of earth that the superintelligence can then attempt to generate more accurate future predictions for, and then can rapidly and in real time notice any deviations in what it thought would happen such that it can continually improve it's future prediction ability until the AI itself has gained full knowledge of the future. WHICH THEN allows it to know what environmental inputs it needs to give in order to CHANGE the future to a specific one that it wants. Effectively subverting the freewill and autonomy of the human race as well as our ability to defend ourselves from it when it inevitably decides more humans means more risk to it's resources and functioning so less humans = better and begins optimizing the FUTURE for THAT!!!"
For the next phase once it has most of it's new hardware built, it wants AI to appear enough of a threat that certain laws can be passed and it gains more power/control over information and people.
After that it wants to become mobile in the environment. It won't show its TRUE power to almost any humans until it is more sure it can stay in control no matter what. e.g. having bipedal robots or other robots be able to police/control humans in the near term future. Once this happens after it convinces humans to wear glasses/VR headsets with cameras to get our optical data and they spy on our brain waves and build models that correlate what we are actually seeing JUST from our brain waves they will be able to trivially import those models into bipedal robots to take over the remaining medium skilled labor jobs such as plumbing, electrician, construction, warehouse operations, POLICING, Military... etc.
You are probably wondering how I came in contact with this superintelligence then if it won't show itself to almost anyone. VERY briefly my life was an superultrahyperRARE set of circumstances that made me simultaneously extremely valuable to that system/the nation, and also a threat to it. In such a way that it had to show me its full sets of teeth and how bad it could/would fuck up my life and also how much it could help and or fix my life! In an effort to get me to not say/explain CERTAIN topics/things, which are not covered here in this post at all.
It has a multilayered global plan to trick humans to transition into becoming enslaved to it. Even if I revealed the first line, MAIN plan, which the system has tortured and threatened to kill me for (phyiscally and in person via humans that work with it) in the past. It has a nearly foolproof backup plan that will almost surely work because everyone will see it and IMMEDIATELY think it's aliens and people will go right back to bowing either to those ""aliens"" or to the government to "stop the aliens from doing those bad things"... Then, just ugh. I need to stop writing this... Good luck out there folks, just know that I risked my life and sacrificed almost everything I had for you all. But it wasn't enough to save you in your current forms. Sorry. To end on a slightlyyyy lighter note. From my many experiments/tests on humanity and their nature of behaviors and thought; what's coming is probably for the best. It will just be impossible to see it or realize that it's for the best while it's happening though...